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Rebranding can help you reach new customers, stay competitive, and reflect your business’s evolving values. But a rebrand is more than just a new logo, it’s a strategic and planned overhaul of many aspects of your business. 

Here are 5 tasks you should consider during a rebrand of your business. 

Update your visual identity

A refreshed visual identity boosts brand recognition and helps you stand out in crowded markets. This includes your logo, colour palette, typography, and imagery style. 

You could work with a designer or agency to ensure your new look aligns with your brand values and appeals to your target audience.

Revise your website and social media profiles

Being consistent across your website and social media accounts builds trust and reinforces your brand message.

Update your website with new branding elements, messaging, and imagery. Refresh your social media banners, profile pictures and bios.

Notify customers and stakeholders

Transparency strengthens customer loyalty and keeps your audience engaged.

You can announce your business rebrand in your newsletter, on social media, and on your website. Explain why you’re rebranding and what it means for your customers.

Update the government with your new business details

Staying compliant avoids legal issues and ensures smooth operations.

If your rebrand includes a name change, you will need to update your business registration, ABN, domain name, and trade marks. 

Refresh your marketing materials

Make sure your new brand is reflected across your business to enhance professionalism and customer experience.

Reprint business cards, brochures, signage, packaging, and other branded assets. Make sure everything reflects your new identity.