Story foundations part 2: Using your Tasmanian story

You’ve done the work of shaping your story, but are you using it?

Does your website, your emails and social posts reflect what makes your work worth choosing and why it matters that it’s done here in Tasmania? Or do you find yourself defaulting to features, updates and information?

What would change if your content showed how your process, your place, and your choices shape what you offer – and why that matters to your customer?

This 2-hour online workshop builds on our Story Foundations Part One: The Art of Brand Storytelling workshop and focuses on how to use your story in your marketing.

This is a fast-paced, practical session designed to get you out of your head and into action.

You’ll be guided through a simple matrix that helps you:

• identify what your audience needs at different stages
• choose the right part of your story to use
• connect it back to place in a way that feels natural
• adapt it across different platforms without starting from scratch.

During the session, you’ll create one clear sales story and then reshape it across social, email and website.

This session is ideal for:

• SME owners
• tourism and hospitality operators
• food and beverage brands
• retailers and startups
• community organisations.