Social media that gets engagement

Posting on social media is easy. Creating content that people actually stop, notice and respond to is much harder.

For small businesses, social media can help you stay visible, build trust, connect with customers and remain front of mind. But knowing what to post, how often to post and what actually encourages people to engage can quickly become overwhelming.

This practical workshop is designed to help small and micro-business owners create better content, strengthen their online presence and make it easier for potential customers to discover their business across social media, Google and emerging AI-powered search tools.

This is not a session where you simply sit and watch someone talk about social media. You will work on your own business, content and online presence throughout the workshop so you can start making practical improvements while you are in the room.

During the workshop, you will:

• understand what makes people stop, engage with and respond to social media content
• identify the types of content that are most relevant to your customers
• develop practical ideas for social media posts based on your own business
• learn how to turn everyday business activities into useful and engaging content
• create stronger captions, calls to action and content that encourages conversation
• understand how photos, videos and short-form content can help increase visibility
• learn practical ways to make your content feel more authentic and less like advertising
• explore how to encourage comments, shares, enquiries and other meaningful engagement
• understand how social media can help strengthen your overall online presence
• review practical ways to improve your Google Business Profile and help customers find you through search
• explore how people are increasingly using tools such as ChatGPT and Google’s AI-powered search to discover businesses, products and services
• understand practical steps you can take to improve the likelihood of your business appearing in AI-powered search and recommendations
• learn how your website, social media profiles, Google Business Profile and online content can work together to improve your discoverability
• build a realistic social media routine that you can actually maintain.

You will leave with practical content ideas for your own business, a clearer approach to social media and simple actions you can take to improve how your business shows up across social media, Google and AI-powered search.