Most of us know we should "do SEO", but the ground has shifted. More and more, people don't scroll through a list of links, they get a straight answer from Google's AI or a tool like ChatGPT. That has quietly added a second thing to think about, AEO, and left a lot of business owners unsure what has changed or where to start.

This 45-minute session clears it up in plain language. We'll explain what SEO and AEO each mean, why the shift to AI answers matters for a business your size, and the 2 or 3 things worth your attention first. No jargon, and no technical background needed.

What you'll learn:

  • what SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) actually mean, in plain English
  • how customers are finding businesses now that AI often gives a direct answer instead of a list of links
  • why appearing in an AI answer is different from ranking on Google, and why you want both
  • the handful of things that matter most for your visibility in 2026 and 2027.
  • Type of event: Webinar
  • Who it is for: SA, TAS and VIC businesses
  • Event sponsor: Australian Government
  • Event organiser: VIC - Melbourne Innovation Centre
  • Cost: Free
  • Date: Thu 1 Oct 2026
  • Time: 10:00 - 10:45 am AEST
  • Location: Online

Register for this event through Melbourne Innovation Centre

Register