Research like a strategist: Using AI to understand how businesses like yours work

When you want to reach a new type of customer, it can be hard to know where to start. You may not have any sales, reviews or enquiries from them yet. If you ask an AI tool, it will give you a confident answer, but some of it may be out of date, from overseas, or not supported by the source it cites.

This webinar shows you how to use AI's research features to build a starting profile of an audience you don't know well yet, and how to check what it finds before you rely on it. You'll leave with a short, honest profile that separates what you know from what you're assuming, and one small, low-cost way to test the assumption that matters most.

What you'll learn:

• how to use AI to build a profile of a business: how long it’s been operating, what it offers, how it prices, how it’s reviewed and what sets it apart
• how to compare several business models side by side and see the patterns in what works in your industry
• how to check the sources an AI tool gives you: whether they exist, whether they say what the AI claims, and whether they’re Australian and current
• how to use what you’ve learned to map your own business model and identify options for differentiating it.

What you'll leave with:

• a research brief template built around the Business Model Canvas that you can paste into any AI assistant
• a 5-point checklist for checking sources
• a shortlist of differentiation options, with one selected to test in the next fortnight.