Planning and making realistic content for your business

Most social media advice is written for people who enjoy social media. Post daily. Make Reels. Be everywhere. If you hate the process, that plan doesn't fail because you lack discipline. It fails because nobody sticks with something they dread.

This 90-minute workshop builds the other plan: 1 to 3 posts a week, no video, AI and Canva doing the heavy lifting, one batching session a month.

You'll learn:

• why posting more has steeply diminishing returns
• why no platform has ever published a penalty for going quiet
• where AI helps, and where it measurably costs you engagement
• the 15 minutes a week that beats writing another post
• 6 popular guru sayings that fall apart under scrutiny.

For Australian small business owners doing their own marketing in the gaps. You'll leave with 2 chosen channels, a realistic cadence, and a monthly session booked in your calendar.