Moving from selling to connecting

Most small business social media reads like a catalogue you'd throw in the bin. Specials. Products. Opening hours. More specials. Nobody stops scrolling for a price list – they stop because something made them feel something.

The businesses people remember aren't the ones with the sharpest graphics or the loudest promos. They're the ones where you feel like you know who's behind the counter. Where a post makes you think "I like these people" before you ever look at a price. That's the whole job of social media for a small business: to lodge yourself in someone's head so that when they need what you do, you're the first name they think of.

Most owners are working hard at it and getting nowhere – because they're using the wrong tool for the wrong job. A price list belongs at the checkout, not in the feed.

This free webinar shows you how to flip it.

What we'll cover:

• why "sell, sell, sell" quietly stopped working – and what customers actually come to social media for
• the Know–Like–Trust journey: how strangers become followers, and followers become customers
• the 80/20 rule that keeps you off the catalogue treadmill
• a simple, repeatable content system so you're never staring at a blank screen at 9pm
• how to turn your newsletter into part of someone's week – not something they swipe away
• how social media and email work together to build community, not just customers.