Marketing basics for small business

Marketing for small businesses involves strategies and actions that help attract and retain customers.

The core elements include:

• identify who your ideal customers are
• clearly explain what makes your product or service different
• develop a consistent brand image
• what channels you use to promote your business
• focus on building trust, delivering value, and repeat business
• track what marketing efforts are working.

Main topics covered:

• understanding your target market
• creating a Unique Value Proposition (UVP)
• branding
• promotion
• customer relationships
• measuring results.