Keyword research for SEO

The foundations of Search Engine Optimisation (SEO) lie in good keyword research. Identifying the most relevant keywords to use for your SEO and integrating these into your website is one of the most effective ways to increase your visibility on Google, which will help you convert and gain new customers to your business.

Learn the fundamentals of keyword research, including how to choose the best keywords for your website, understand keyword intent and how it relates to the keyword research process, and how to use keyword research tools. By the end of the workshop, you will have started to build a list of relevant keywords that you can incorporate into your website for SEO.

Topics covered include:

• the importance of keyword research for SEO
• keyword intent and how this impacts your choice of keywords
• keyword research tools and how to use them
• finding the best keywords for your website
• optimising your content with your chosen keywords.