Is your brand protected? A practical guide to IP for small business

You’ve worked hard to build your brand – but is it actually protected?

In this practical, easy to follow online discussion, IP Australia experts will walk you through the intellectual property (IP) basics every small business should understand, with a strong focus on trademarks and brand protection.

We’ll explain why trademarks matter, how they can help protect what makes your business unique, and what to think about as your business grows.

You’ll discover the common myths and mistakes that often trip up business owners, and how to protect your brand in a world of copycats and “dupes”. You will also learn about our free tools and resources that can support you to make informed decisions.

This session is designed for Australian small businesses, founders and entrepreneurs who want straightforward information they can apply straight away.

What we’ll cover:

• why trademarks matter for small businesses
• trademarks 101
• copycats, “dupes” and common risks
• a quick look at design rights and copyright
• live TM Checker demonstration
• common IP questions and misconceptions
• simple trademark strategy considerations
• live Q&A with IP experts.