Introduction to Instagram

With more than a billion active users, Instagram is a powerful marketing tool for your business, providing a unique space to create meaningful connections with your customers.

This workshop will equip you with the knowledge and skills required to navigate the intricacies of Instagram marketing effectively. Starting from the ground up, you will be guided through the process of setting up a compelling Instagram profile that represents your brand's identity and resonates with your target audience.

Content creation is at the heart of successful Instagram marketing. In this session, we will deep dive into how to curate visually appealing grids, use hashtags, understand metrics, write engaging captions and design stories to connect with your followers. You will also learn the importance of finding your brand voice to build authenticity and speak with your audience at a personal level.

This workshop will contain hands-on exercises, real-life case studies and practical tips and recommendations to help your business get found on Instagram.

For this workshop you will need to:

• bring a laptop or mobile phone with the Instagram desktop or mobile app installed
• sign up for an Instagram account.