Get found online: SEO in the AI ChatGPT era

AI-powered search is changing how customers find businesses online and that means traditional search engine optimisation strategies need an urgent update to ensure your customers can find you online.

This workshop will help you navigate the new landscape where ChatGPT, Google's AI, and voice search are reshaping how people discover your business. Learn how to optimise for search engine optimisation (SEO), answer engine optimisation (AEO), and generative engine optimisation (GEO) to ensure your business stays visible in this AI-driven world.

This workshop will cover:

• introduction: the new search landscape
• SEO fundamentals that still matter
• answer engine optimisation (AEO)
• generative engine optimisation (GEO)
• practical implementation
• wrap-up and action plan
• resources and tools for continued learning.

By the end of this workshop, you'll understand how search has evolved and have a clear action plan to make your business findable across traditional search engines, AI chatbots, and voice assistants. You'll leave with practical strategies you can start implementing immediately to stay ahead of the competition.