Entering and growing southeast asian export markets

Southeast Asia presents significant growth opportunities for Victorian food and beverage brands – but success requires a clear understanding of local market dynamics, partners, and go-to-market strategies.

This 90-minute webinar is designed to equip Victorian exporters with the practical knowledge and insights needed to maximise the value of their upcoming market visit to Singapore and the broader Southeast Asian region. 

The session will focus on key Southeast Asian export markets including Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines. Participants will gain actionable guidance on identifying and appointing the right importers and distributors, preparing compelling distributor pitches, and understanding what Southeast Asian partners expect from international brands.

The webinar will also explore best-in-class marketing and promotion strategies, covering consumer trends, effective social media approaches, trade marketing in grocery and food service channels, and real-world case studies of successful brand activations.  

A live panel Q&A will allow participants to ask market-specific questions and gain tailored advice.