Business legal blind spots part 3: Marketing dos and don'ts

Effective marketing builds trust, strengthens customer relationships and supports business growth. However, poor data practices and non-compliant communications can expose businesses to unnecessary legal and reputational risk.

Join the Victorian Chamber and Law Squared for the final session in our Business Legal Blind Spots webinar series, covering marketing dos and don’ts.

From customer databases and email campaigns to SMS promotions and privacy obligations, businesses are collecting and using more customer information than ever before. Understanding your responsibilities is critical to maintaining customer trust and avoiding costly compliance mistakes.

In this practical session, Law Squared’s commercial lawyers will explain the legal considerations behind marketing communications and customer data management, helping businesses market with confidence and reduce risk.

What you’ll learn:

• best practice considerations when building and managing customer databases
• what consent means when communicating with customers
• key requirements for compliant email and SMS marketing
• essential privacy and data-handling considerations
• practical steps to help protect customer information
• what to do in the event of a suspected data breach.