Most founders don't struggle with posting. They struggle with running out of new ideas to post.

This workshop solves that problem. You'll build several named, repeatable series tied to your content pillars, so the planning burden disappears, and content ideas start to flow naturally.

Please note: a laptop is required for this session, only 30 places available.

What you'll learn:

  • set your content pillars and weighting in your own Instagram Content Planner
  • build a Series Library of 8-12 repeatable content series, each with a format, cadence, hook angle, and CTA so you're not starting from scratch every week
  • understand why series outperform one-off posts for both consistency and audience recognition
  • apply 2026 posting-time and cadence data to build a fixed, defensible publishing rhythm.

What you'll leave with: 

  • a full month of content mapped into your planner, with specific series scheduled on specific days; ready to post; and the same system extending to a full 90-day quarter afterward
  • an Instagram Content Planner equipped with automatic performance tracking (engagement rate, save rate, and a dashboard showing what's working by format).
  • Type of event: Workshop
  • Who it is for: VIC businesses
  • Event sponsor: Australian Government
  • Event organiser: VIC - Melbourne Innovation Centre
  • Cost: Free
  • Date: Fri 7 Aug 2026
  • Time: 10:00 am - 12:00 pm AEST
  • Address: Melbourne Innovation Centre, Level 3 24 Cubitt Street, Cremorne, VIC, 3121

Register for this event through Melbourne Innovation Centre

Register
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