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A realistic online marketing plan for small business
This workshop provides small business owners with information on creating a realistic plan for social media marketing and content creation.
Most social media advice is written for people who enjoy social media. Post daily. Make Reels. Be everywhere. If you hate the process, that plan doesn't fail because you lack discipline. It fails because nobody sticks with something they dread.
This 90-minute workshop builds the other plan: one to 3 posts a week, no video, AI and Canva doing the heavy lifting, one batching session a month.
You'll learn:
- why posting more has steeply diminishing returns
- why no platform has ever published a penalty for going quiet
- where AI helps, and where it measurably costs you engagement
- the fifteen minutes a week that beats writing another post
- six popular guru sayings that fall apart under scrutiny.
- Type of event: Workshop
- Who it is for: WA businesses
- Event sponsor: Australian Government
- Event organiser: BUSY Business
- Cost: Free
- Date: Thu 5 Nov 2026
- Time: 9:00 - 10:30 am AWST
- Address: Broome Community Resource Centre, 1 Hamersley Street, Broome, WA, 6725